How much is your shop window worth?
Monday, October 6th, 2008 Posted in Great ideas, Isle of Man, advertising, business, creativity, customers, marketing, small businesses, word of mouth | No Comments »[caption id="" align="alignright" width="240" caption="Image by Sanctu via Flickr"][/caption] How do you put a value on your shop window display? How many people come in to your shop off the back of what they see in your window? I wouldn't have ...
Island Seafare’s Wall of fame
Wednesday, May 14th, 2008 Posted in Great ideas, Isle of Man, customers, small businesses, word of mouth | No Comments »We have been really busy at CREATE. over the past few weeks especially working alongside Island Seafare on some great initiatives that will happening very shortly. One thing I did notice when I was down at the factory on the quay ...
Great online resource for anyone involved in Public Relations
Wednesday, January 30th, 2008 Posted in PR, Public Relations, blogging, customers | No Comments »Again this is another StumbleUpon of mine whilst searching the web for some PR inspiration. I have started to subscribe to the twice weekly podcast from For Immediate Release known as the Hobson & Holtz report focussing on online communications ...
Great books for marketers
Monday, January 7th, 2008 Posted in blogging, blogs, business, business resources, customer retention, customer retention strategy, customer service, customers, marketing, word of mouth | No Comments »Just had the luxury of a week on holiday and took advantage of the chance to chill out a bit. Got through two books that I'd recommend to anyone. The first book I read was Naked Conversations by Robert Scoble and ...
Personalised service in the Lake District
Monday, January 7th, 2008 Posted in business, customer service, customers, marketing, word of mouth | No Comments »On our recent trip up to the Lake District I was really impressed by the effect that a bit of simple personalisation can have. We stayed in Ambleside at the Elder Grove Guest House and on arrival received an A5 slip of paper ...
Beyond the call of duty for customers
Tuesday, August 14th, 2007 Posted in business, customer service, customers, marketing | No Comments »Taking the same principles as my earlier post Beyond the call of duty and applying them externally for your business, what is good enough for your customers? What would they think if you were better than this and what would ...
Poor service experiences
Saturday, June 30th, 2007 Posted in customer retention, customer service, customers, small businesses | No Comments »I don't know what it is about June, or maybe it's the weather but over the last couple of weeks I have been dissappointed and let down by a number of companies. One experience was with a local electrical retailer ...
Are you making the most out of your website?
Sunday, June 24th, 2007 Posted in Website, customer retention, customer retention strategy, customers, internet, marketing | 1 Comment »I attended the first Moneyfacts, "Are you making the most out of your website?" conference on Thursday 22nd June at the Commonwealth Club London. The Conference was much better than expected even though I didn't wi the Nintendo Wii at ...
Retention strategy
Thursday, May 24th, 2007 Posted in customer retention, customer retention strategy, customers, marketing | 2 Comments »When developing your marketing plan don't forget to build ina clear strategy for retention. Despite everyone being aware of the cost to acquire new customers over retaining old in many cases very little is done to address this issue. Loyalty ...
