CREATE. Marketing

I came home tonight to find the usual bills, circulars and letters at the foot of door posted by the ever reliable folk at the Isle of Man Post Office. I reckon I behave like the ‘Average Joe’ when it comes to opening the mail. You tend to filter quickly through the pile,  sifting as you go,  pile of junk for the bin, bills to the bottom, leaving anything vaguely interesting and exciting to the top to open first.

I was quite excited by the small colourful almost CD like envelope that looked inviting, suggesting that ‘Isn’t it time you put your feet up?’ The envelope was rather neat and it felt like something was inside, so I began to tear it open (shame really as it was a nice looking piece of print!)

I guessed I had passed the first aim of the mailing, which was to open it – big tick!

‘Puzzled?….dont be!’ went the tag line, ‘Sit back, relax and find out more inside…..’ as the image and copy drew me in. I wasn’t puzzled, but I sure was curious!

Reaching inside the sleave I removed a nicely folded, well printed and put together leaflet promoting ‘Gold’ which is an Isle of Man Bank Current Account offering many additional benefits. There was a quirky tea bag with the message ‘Gold, This may just be your cup of tea! Also included was a rather nice colourful coaster, so that once I had made my brew (thanks to Isle of Man Bank) and sat back in the arm chair to read the delightful leaflet, I wouldn’t leave a heat mark or tea drips (when dunking) all on my nice little nest of tables!

Brilliant I loved it, what a really clever, thoughtful, creative piece of Direct Mail, probably the best I have seen a local company do – ever!

Big Problem though – myself and my wife both already have Isle of Man Gold accounts! Doh!

Shame, because when I see DM of this type I really get excited about how much thought and detail has gone in to it. Sadly on this occasion it looks like all the thought went into the creative side and not enough in to the execution. For me it was a bit of a cop out and once again the blanket approach was taken. Hence why I loved it and hated it! I guess the underlying reason I feel this way is because I felt let down at the end, the whole process drew me in, engaged me and then dropped me from a height like a lead balloon.

Oh well, who’s for a cuppa?

Click to view CREATE.'s Website Design Portfolio

As the site is having a bit of a revamp we’ve added a portfolio of our website design. The designs are a mix of CMS Website Design and HTML/CSS website design.

It’s nice to have been able to put some time in on the CREATE. website too and pull together bits we’ve wanted to do for a while, such as the portfolio pages. We’ve also moved the domain and hosting to a new provider, one which I’ve used personally for some time and had excellent service.

It’s always the same too, as soon as I start working on the site I get 101 ideas for this site, client sites and new sites altogether. So I have my notebook sitting by the bed waiting for the 3am brain dump!

Due to a mix up at our OLD hosting company we’ve had to rebuild and start from fresh. New content will start appearing very soon and we’ll start to build from where we left off.